We are used to governments and banks leaking data on a fairly regular basis, but rarely has a consumer electronics giant ever been so exposed as Sony is right now to customer vehemence and legal action. Sony discovered an intrusion on the Playstation Network on April 19 and subsequently shut down the network –...
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Because different people might mean different things when using those three little words ‘Content Management System’, I’m going to begin this article by stating my understanding of what a  Content Management System (or ‘CMS’) is. In essence, and in the context of websites specifically, a CMS is for moving the ideas rattling around in...
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Today iPad 2 is released in the UK to much fanfare. It is clear that the iPad currently dominates the tablet market. Some predict that during 2011 iPad will grow even more popular and will hold between an 80 to 95% share of a market which is itself growing. Not bad for what is still...
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Apple has announced it will launch the next generation of iPad on 2 March, hot on the heels of a recent refresh of the MacBook Pro range.  It was obvious that the iPad would be a hit, and I nailed my colours firmly to the mast not long after Steve Jobs publicly launched it....
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I tweeted about an article by Milo Yiannopoulos I read in late 2010 about ‘blood-sucking social media gurus’. I commented that I found it unfair generally, but the issue deserves a balanced analysis, especially at this particular blog. Lets take a look at the context of the article. It is published on the website of...
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Marketing requires that you influence the attitudes and decisions of others, and there really is no more cost-effective tool to try to influence others than the internet. But how can we measure our internet influence? To begin with, we need to take a look at the range of tools that we use to spread...
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Hot on the heels of my Cyber Security article comes the release of Firesheep, a Firefox browser extension that puts you at risk if you are accessing any of a number of Social Media websites using any wireless network connection – be it secure or not. The creator of the extension says:- Websites have...
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WordPress is an amazing tool that has vastly reduced the time and cost for even the smallest of organisations to publish huge quantities of information quickly and efficiently. But in so doing, it has conversely increased the risk that the failure of those websites poses to such organisations. The UK government recently published a...
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Some of the most successful marketing campaigns use memes to embed a message into the consciousness of the people receiving the meme, but what exactly is a meme, and how and why would you use one? There is no single consistent definition of what constitutes a meme (rhymes with “cream”), but at it’s simplest...
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The amount of energy and determination to get even a simple website up and running is quite extraordinary. It can be a draining exercise, but usually worth the result as you stand back and look at the results. But launching a website is just the beginning. In my last post on theonlinemarketingmix.co.uk I talked...
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I’ve been developing web sites for over a decade and I’ve noticed trends that have come and gone, but there is something that always appears to be a consistent theme. It is that when a website is planned from the very beginning with a holistic approach it is more likely to be a successful...
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